A design diary with early thoughts about an immersive training exercise, or ‘serious game,’ thoughts. The idea would be to play out global leading mobile phone brands after the first iPhone was launched in 2007, and until Nokia lost their global leadership in 2013.

Noam Chomsky often used a thought experiment involving a child eating an ice cream cone, and it being stolen by an adult.

A few thoughts about Ursula LeGuin’s The Dispossessed, utopia and strategic ambiguity as it may apply to brand strategy.