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Ice Cream for Everyone Playful Brand Strategy
Playful Brand Strategy
Playful Brand Strategy
Training
Formation
Writings
Écrits
About
À propos
Contact
Contact
Playful Brand Strategy
Playful Brand Strategy
Training
Formation
Writings
Écrits
About
À propos
Contact
Contact
Playing with pricing in Moonlighter
Play, Marketing Willem van der Horst 06/03/2025 Play, Marketing Willem van der Horst 06/03/2025

Playing with pricing in Moonlighter

Moonlighter is a video game in which you play a dungeon looting adventurer by night, and shop owner by day, which got me thinking about pricing and price elasticity.

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Comparing state of flow and state of play
Play Willem van der Horst 18/02/2025 Play Willem van der Horst 18/02/2025

Comparing state of flow and state of play

Comparing the six core characteristics of play and of the mental state of flow in positive psychology.

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Understanding subjective conscious experience in interactive media and video games
Play, Media Willem van der Horst 14/06/2024 Play, Media Willem van der Horst 14/06/2024

Understanding subjective conscious experience in interactive media and video games

A few thoughts about the new Fallout TV series and subjective conscious experience in interactive media, based on Like Stories of Old’s video essay.

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The Notion of Play in a Time of Crisis
Brand Strategy, Play Willem van der Horst 30/04/2020 Brand Strategy, Play Willem van der Horst 30/04/2020

The Notion of Play in a Time of Crisis

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Playing with the Creative Briefing
Play, Brand Strategy Willem van der Horst 31/03/2019 Play, Brand Strategy Willem van der Horst 31/03/2019

Playing with the Creative Briefing

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