A very early draft of a leadership training programme taking place over a ski trip. The intention is to gain ease in your leadership style and learn the value of infusing a play state of mind as a leader.

This is a work in progress product page to share the idea of an immersive training experience in Paris for branding, sales, and marketing professionals; part workshop, part exploring the City of Lights with professionals experts in different fields.

August 2025 newsletter, in which I share the draft of an immersive brand strategy sprint that includes two days at a theme park, here at Phantasialand in Germany. I will post it as an official product once I refine and complete budgeting.

The end of the student challenge I facilitated went really well, I was impressed by the quality of their multimedia presentations. So much so, I have started thinking about corporate trainings and retreats, theme parks tend to have events services as one of their revenue streams.

I facilitated and managed a student design sprint challenge titled “Designing Wonder and Thrills,” I briefed the students this morning, they are set in groups and have to create a new immersive area, or land, of a fictional theme park.

Using inspiration from a roleplaying game to leverage in a workshop exercise to better understand purchase decisions, or in this particular case, the underlying emotional states and motivations of a university graduate to pursue a particular career or accept a role in a given company.

A design diary with early thoughts about an immersive training exercise, or ‘serious game,’ thoughts. The idea would be to play out global leading mobile phone brands after the first iPhone was launched in 2007, and until Nokia lost their global leadership in 2013.

Thinking of a few game mechanics that can be useful when leading or facilitating meetings, in particular considering who speaks when, and how.

Moonlighter is a video game in which you play a dungeon looting adventurer by night, and shop owner by day, which got me thinking about pricing and price elasticity.

Comparing the six core characteristics of play and of the mental state of flow in positive psychology.

Noam Chomsky often used a thought experiment involving a child eating an ice cream cone, and it being stolen by an adult.

Sure it’s always easy to criticize… I particularly disliked this French tourism ad featuring the American Gothic painting though.

A few thoughts about Ursula LeGuin’s The Dispossessed, utopia and strategic ambiguity as it may apply to brand strategy.

A few thoughts about the new Fallout TV series and subjective conscious experience in interactive media, based on Like Stories of Old’s video essay.