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Ice Cream for Everyone Playful Brand Strategy
Playful Brand Strategy
Playful Brand Strategy
Training
Formation
Writings
Écrits
About
À propos
Contact
Contact
Playful Brand Strategy
Playful Brand Strategy
Training
Formation
Writings
Écrits
About
À propos
Contact
Contact
Themed corporate training ideas
Teaching and training, Training Design Willem van der Horst 30/07/2025 Teaching and training, Training Design Willem van der Horst 30/07/2025

Themed corporate training ideas

The end of the student challenge I facilitated went really well, I was impressed by the quality of their multimedia presentations. So much so, I have started thinking about corporate trainings and retreats, theme parks tend to have events services as one of their revenue streams.

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Audacity Week Challenge: Designing Wonder and Thrills
Teaching and training, Play Willem van der Horst 01/07/2025 Teaching and training, Play Willem van der Horst 01/07/2025

Audacity Week Challenge: Designing Wonder and Thrills

I facilitated and managed a student design sprint challenge titled “Designing Wonder and Thrills,” I briefed the students this morning, they are set in groups and have to create a new immersive area, or land, of a fictional theme park.

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Exploring consumer purchase journeys with a game hack
Brand Strategy, Game design Willem van der Horst 12/05/2025 Brand Strategy, Game design Willem van der Horst 12/05/2025

Exploring consumer purchase journeys with a game hack

Using inspiration from a roleplaying game to leverage in a workshop exercise to better understand purchase decisions, or in this particular case, the underlying emotional states and motivations of a university graduate to pursue a particular career or accept a role in a given company.

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Early design diary: in the shoes of a global brand leader
Brand Strategy, Game design Willem van der Horst 30/04/2025 Brand Strategy, Game design Willem van der Horst 30/04/2025

Early design diary: in the shoes of a global brand leader

A design diary with early thoughts about an immersive training exercise, or ‘serious game,’ thoughts. The idea would be to play out global leading mobile phone brands after the first iPhone was launched in 2007, and until Nokia lost their global leadership in 2013.

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Meeting facilitation tips inspired by board game mechanics
Teaching and training Willem van der Horst 11/04/2025 Teaching and training Willem van der Horst 11/04/2025

Meeting facilitation tips inspired by board game mechanics

Thinking of a few game mechanics that can be useful when leading or facilitating meetings, in particular considering who speaks when, and how.

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Playing with pricing in Moonlighter
Play, Marketing Willem van der Horst 06/03/2025 Play, Marketing Willem van der Horst 06/03/2025

Playing with pricing in Moonlighter

Moonlighter is a video game in which you play a dungeon looting adventurer by night, and shop owner by day, which got me thinking about pricing and price elasticity.

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Comparing state of flow and state of play
Play Willem van der Horst 18/02/2025 Play Willem van der Horst 18/02/2025

Comparing state of flow and state of play

Comparing the six core characteristics of play and of the mental state of flow in positive psychology.

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Noam Chomsky’s ice cream cone thought experiment
Brand Strategy Willem van der Horst 17/02/2025 Brand Strategy Willem van der Horst 17/02/2025

Noam Chomsky’s ice cream cone thought experiment

Noam Chomsky often used a thought experiment involving a child eating an ice cream cone, and it being stolen by an adult.

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A quick hate take on American Gothic in Béziers
Advertising Willem van der Horst 19/06/2024 Advertising Willem van der Horst 19/06/2024

A quick hate take on American Gothic in Béziers

Sure it’s always easy to criticize… I particularly disliked this French tourism ad featuring the American Gothic painting though.

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Ambiguity and brand strategy utopia
Brand Strategy Willem van der Horst 18/06/2024 Brand Strategy Willem van der Horst 18/06/2024

Ambiguity and brand strategy utopia

A few thoughts about Ursula LeGuin’s The Dispossessed, utopia and strategic ambiguity as it may apply to brand strategy.

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Understanding subjective conscious experience in interactive media and video games
Play, Media Willem van der Horst 14/06/2024 Play, Media Willem van der Horst 14/06/2024

Understanding subjective conscious experience in interactive media and video games

A few thoughts about the new Fallout TV series and subjective conscious experience in interactive media, based on Like Stories of Old’s video essay.

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Explaining the job of a brand strategist
Brand Strategy Willem van der Horst 13/06/2024 Brand Strategy Willem van der Horst 13/06/2024

Explaining the job of a brand strategist

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Invest in beautiful web design for your brand value
Brand Strategy Willem van der Horst 11/06/2024 Brand Strategy Willem van der Horst 11/06/2024

Invest in beautiful web design for your brand value

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I'm not a [buzzword] expert
Brand Strategy, Marketing Willem van der Horst 10/06/2024 Brand Strategy, Marketing Willem van der Horst 10/06/2024

I'm not a [buzzword] expert

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Making sure your marketing is grounded in business
Marketing Willem van der Horst 06/06/2024 Marketing Willem van der Horst 06/06/2024

Making sure your marketing is grounded in business

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Making sure your marketing is grounded in business
Marketing Willem van der Horst 06/06/2024 Marketing Willem van der Horst 06/06/2024

Making sure your marketing is grounded in business

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What's the best compliment you ever received?
Marketing Willem van der Horst 05/06/2024 Marketing Willem van der Horst 05/06/2024

What's the best compliment you ever received?

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Alleviating feelings of uncertainty
Brand Strategy Willem van der Horst 04/06/2024 Brand Strategy Willem van der Horst 04/06/2024

Alleviating feelings of uncertainty

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Asymmetric brand strategy challenges
Brand Strategy Willem van der Horst 03/06/2024 Brand Strategy Willem van der Horst 03/06/2024

Asymmetric brand strategy challenges

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Detailed layers of a strategy highway
Strategic thinking Willem van der Horst 14/05/2024 Strategic thinking Willem van der Horst 14/05/2024

Detailed layers of a strategy highway

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