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Ice Cream for Everyone Playful Brand Strategy
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Ice Cream for Everyone Playful Brand Strategy
Playful Brand Strategy
Playful Brand Strategy
Training
Formation
Writings
Écrits
About
À propos
Contact
Contact
Playful Brand Strategy
Playful Brand Strategy
Training
Formation
Writings
Écrits
About
À propos
Contact
Contact
Drafting an immersive theme park strategy sprint
Brand Strategy, Play Willem van der Horst 31/08/2025 Brand Strategy, Play Willem van der Horst 31/08/2025

Drafting an immersive theme park strategy sprint

August 2025 newsletter, in which I share the draft of an immersive brand strategy sprint that includes two days at a theme park, here at Phantasialand in Germany. I will post it as an official product once I refine and complete budgeting.

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Themed corporate training ideas
Teaching and training, Training Design Willem van der Horst 30/07/2025 Teaching and training, Training Design Willem van der Horst 30/07/2025

Themed corporate training ideas

The end of the student challenge I facilitated went really well, I was impressed by the quality of their multimedia presentations. So much so, I have started thinking about corporate trainings and retreats, theme parks tend to have events services as one of their revenue streams.

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Audacity Week Challenge: Designing Wonder and Thrills
Teaching and training, Play Willem van der Horst 01/07/2025 Teaching and training, Play Willem van der Horst 01/07/2025

Audacity Week Challenge: Designing Wonder and Thrills

I facilitated and managed a student design sprint challenge titled “Designing Wonder and Thrills,” I briefed the students this morning, they are set in groups and have to create a new immersive area, or land, of a fictional theme park.

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