Using inspiration from a roleplaying game to leverage in a workshop exercise to better understand purchase decisions, or in this particular case, the underlying emotional states and motivations of a university graduate to pursue a particular career or accept a role in a given company.

A design diary with early thoughts about an immersive training exercise, or ‘serious game,’ thoughts. The idea would be to play out global leading mobile phone brands after the first iPhone was launched in 2007, and until Nokia lost their global leadership in 2013.