System matters applied to designing immersive training games for marketing communications
The marketing communications industry has a close historical relationship with the business of war. You may already well be aware. Still, I discovered a few new threads around the topic a few months ago that caught my attention, I explored a little further and now sharing here.
Exploring consumer purchase journeys with a game hack
Using inspiration from a roleplaying game to leverage in a workshop exercise to better understand purchase decisions, or in this particular case, the underlying emotional states and motivations of a university graduate to pursue a particular career or accept a role in a given company.
Early design diary: in the shoes of a global brand leader
A design diary with early thoughts about an immersive training exercise, or ‘serious game,’ thoughts. The idea would be to play out global leading mobile phone brands after the first iPhone was launched in 2007, and until Nokia lost their global leadership in 2013.