https://www.playfulbrandstrategy.com/en/writings daily 0.75 2025-09-24 https://www.playfulbrandstrategy.com/en/writings/september-dad-news monthly 0.5 2025-09-24 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/0e4b022f-ac4a-43d2-a525-02c76baf2279/PXL_20250913_180837406.jpg Writings - Time to focus for the rentrée (plus old and new dad news) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/leadership-at-altitude monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/61ad364a-65ce-4c6c-a91b-35d8862eb372/Tignes+ski+resort+base Writings - Leadership at altitude - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/3b7fcf28-d6f8-4fd8-9616-17448408097b/PXL_20250316_103442134.jpg Writings - Leadership at altitude - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/paris-as-practice-playground monthly 0.5 2025-09-11 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/29cbf0be-5fa1-4908-9157-ab4817e4a2b6/PXL_20210827_133650891.jpg Writings - Paris as practice playground - Make it stand out Ferris wheel at the Jardin des Tuileries https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/731d8f25-3e90-426e-8d60-7a55d69671bc/Blind+wine+tasting Writings - Paris as practice playground - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/phantasialand-strategy-sprint monthly 0.5 2025-08-31 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/5a54241a-3d8e-4587-90f5-f6ce3c22112c/Phantasialand-Tickets-Fruehbucher-Aktion-Sommer-2025-ab-33-euro.png Writings - Drafting an immersive theme park strategy sprint - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/98d7666b-83e5-4ecd-a65e-c4bd52bc7687/phantasialand-winter-1024x637.jpg Writings - Drafting an immersive theme park strategy sprint - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/4a862ac7-65db-4ecb-b860-740f8b6a1056/PXL_20250825_092252100.jpg Writings - Drafting an immersive theme park strategy sprint - Make it stand out Quick selfie after my last swim in the Seine a few days ago. They just closed the bathing area. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/91605375-f883-4f8d-a0f4-72301b444804/phantasialand-rookburgh.jpg Writings - Drafting an immersive theme park strategy sprint - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/themed-corporate-training-ideas monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/d1e3ddd8-073e-439b-8a77-09b0c9fca5dd/Disneyland+plaque.jpg Writings - Themed corporate training ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/0ee2e18d-082d-47e3-8f46-cf677f1b2df1/PXL_20250704_100927295.jpg Writings - Themed corporate training ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/d174b0ee-54a7-4d22-ab96-cbdabc810b2e/PXL_20250704_081044971.jpg Writings - Themed corporate training ideas - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/audacity-week-challenge-designing-wonder-and-thrills monthly 0.5 2025-07-30 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/aabd35e5-d5d6-4d14-8cd7-5137ed105ad2/PXL_20250701_083622359.jpg Writings - Audacity Week Challenge: Designing Wonder and Thrills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/795b4981-b888-49d9-921e-e098d9296add/PXL_20250701_073903822.jpg Writings - Audacity Week Challenge: Designing Wonder and Thrills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/0744ae61-a262-494d-be86-4e5c8079f1d5/PXL_20250701_100836273.jpg Writings - Audacity Week Challenge: Designing Wonder and Thrills - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/exploring-consumer-purchase-journeys-with-a-game-hack monthly 0.5 2025-05-12 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/0ae487d6-7e85-4447-a888-adbc09c1ff60/Screenshot+2025-05-12+at+17.14.07.png Writings - Exploring consumer purchase journeys with a game hack - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/50d1d233-6149-4c7b-9c17-bf657fed74fe/IMG_20190508_135854.jpg Writings - Exploring consumer purchase journeys with a game hack - Make it stand out A photo from the workshop exercise. https://www.playfulbrandstrategy.com/en/writings/early-design-diary-in-the-shoes-of-a-global-brand-leader monthly 0.5 2025-04-30 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/b3b7908f-acfa-4932-850e-adf517e2ee5e/mobile+phone+market+June+2007+James+Eagle Writings - Early design diary: in the shoes of a global brand leader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/a9936383-05c3-4063-be90-b80e7baa3c9f/Nokia+N95+2007+ad Writings - Early design diary: in the shoes of a global brand leader - Make it stand out Nokia N95 flagship phone advert in 2007 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/799d2c9c-34ba-4985-a5f3-801df69bd3ca/Mobile+phone+market+June+2013+by+James+Eagle Writings - Early design diary: in the shoes of a global brand leader - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/facilitation-mechanics-turn-order monthly 0.5 2025-04-11 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/544054f9-5163-48a1-be9c-e80335c51dda/Five-Tribes-Turn-Order.jpg Writings - Meeting facilitation tips inspired by board game mechanics - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/pricing-in-moonlighter monthly 0.5 2025-03-06 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/1098ac84-4b74-4e61-a49a-dcbfff5a3763/Moonlighter_image1600w.jpg Writings - Playing with pricing in Moonlighter - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/57481595-c7da-41e2-b577-da237a766639/Moonlighter_First_Shop.png Writings - Playing with pricing in Moonlighter - Make it stand out If only I could remember Zenon’s advice… https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/ccee868f-db41-4788-9e79-dd5d38cc9459/moonlighter_shopkeeping-2404275683.jpg Writings - Playing with pricing in Moonlighter - Make it stand out Managing the Moonlighter shop. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/acc0e789-1773-48c3-ac19-8ea3752abb9a/Moonlighter---Guide-To-Best-Prices-Header-914591537.jpg Writings - Playing with pricing in Moonlighter - Make it stand out The four faces of Moonlighter customer reactions to prices. https://www.playfulbrandstrategy.com/en/writings/states-of-flow-and-play monthly 0.5 2025-02-18 https://www.playfulbrandstrategy.com/en/writings/chomskys-ice-cream monthly 0.5 2025-03-03 https://www.playfulbrandstrategy.com/en/writings/a-quick-hate-take-on-american-gothic-in-bziers monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/87d10a75-071e-4ef1-9e73-06696450ede7/ete+2024+beziers+pub.jpg Writings - A quick hate take on American Gothic in Béziers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/ambiguity-and-brand-strategy-utopia monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/66359063-ddea-45d4-8478-41c077baa47d/The+Dispossessd.jpg Writings - Ambiguity and brand strategy utopia - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/subjective-conscious-experience monthly 0.5 2025-02-17 https://www.playfulbrandstrategy.com/en/writings/explaining-the-job-of-a-brand-strategist monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/1739630976923-PHAIBKPSQBX6YF2T3I7M/explain+job+meme.png Writings - Explaining the job of a brand strategist - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/invest-in-beautiful-web-design-for-your-brand-value monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/c81af4cc-d904-43de-ad34-7812ea10af7c/Screenshot+2025-03-29+at+09.50.18.png Writings - Invest in beautiful web design for your brand value - Make it stand out TheFWA - Hematogenix corporate website https://www.playfulbrandstrategy.com/en/writings/im-not-a-buzzword-expert monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/4a250c8b-f503-4b60-aa24-ec7f753a3993/miniature-Les-cordonniers-sont-les-plus-mal-chausses.jpg Writings - I'm not a [buzzword] expert - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/making-sure-your-marketing-is-grounded-in-business monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/1739632129102-RKMW655GL9LLOYHXXJHG/Free-Coffee-with-Purchase-Coupon_full.png Writings - Making sure your marketing is grounded in business - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/making-sure-your-marketing-is-grounded-in-business-1 monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/021afcfc-90ad-45b3-a2ba-fb44071b22c3/9282953611_c5b8cb9935_k.jpg Writings - Making sure your marketing is grounded in business - Make it stand out Image credit: Steven Miller https://www.playfulbrandstrategy.com/en/writings/whats-the-best-compliment-you-ever-received monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/4d3ee56b-3e2b-428d-988a-f70e1f5edd93/FerreroRocherAd-20150623073054205.jpg Writings - What's the best compliment you ever received? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/alleviating-feelings-of-uncertainty monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/8a2d073c-a9a5-4a0e-98c7-a9962b97c69d/4985619920_ccc3cf1578_k.jpg Writings - Alleviating feelings of uncertainty - Make it stand out Image credit: mederndepe https://www.playfulbrandstrategy.com/en/writings/asymmetric-strategy-challenges monthly 0.5 2025-02-15 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/22307331-74c3-44f6-b235-750a9282e0c9/root-board-scaled.jpg Writings - Asymmetric brand strategy challenges - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/detailed-layers-of-a-strategy-highway monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/5971fb22-59e0-4b3b-aae2-501550acd538/hqdefault.jpg Writings - Detailed layers of a strategy highway - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/social-media-followers-arent-equal-to-audience monthly 0.5 2025-03-29 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/adf97979-dd48-4099-ac1b-0a65e377bf23/Followers-dont-equal-audience-v2.png Writings - Social media followers aren't equal to audience - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/introduction-to-semiotic-brand-analysis monthly 0.5 2025-02-15 https://www.playfulbrandstrategy.com/en/writings/the-old-oak-and-market-research monthly 0.5 2025-02-15 https://www.playfulbrandstrategy.com/en/writings/revealing-thoughts-on-the-concept-of-an-insight monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/5280b19b-4401-49c3-9168-2be751c8116e/candle+problem+1.png Writings - Revealing thoughts on the concept of an insight - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/en/writings/emcjx7xmdm1hwbrivp2hxppxx56u81 monthly 0.5 2025-02-17 https://www.playfulbrandstrategy.com/en/writings/the-notion-of-play-in-a-time-of-crisis monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/2f9ecd46-ee03-4573-ab82-669771afb2dd/NSwitchDS_Pandemic_05-1024x576.jpg Writings - The Notion of Play in a Time of Crisis - Make it stand out Pandemic, collaborative board game https://www.playfulbrandstrategy.com/en/writings/playing-with-the-creative-briefing monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/be3b05ae-79a5-492e-959e-41a68c8c31be/anagram-bookshop-ad-1178678487.jpg Writings - Playing with the Creative Briefing - Make it stand out Image credit: Anagram bookstore https://www.playfulbrandstrategy.com/en/writings/applying-the-80-20-pareto-principle-to-writing-a-creative-brief monthly 0.5 2025-03-27 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/9bb79772-b9d6-46ad-9e78-3b528941bff8/Ikea-instructions-Flickr-CC-1024x768.jpg Writings - Applying the 80-20 Pareto Principle to Writing a Creative Brief - Make it stand out Image Credit: Robert Couse-Baker https://www.playfulbrandstrategy.com/en/writings/my-favorite-brands monthly 0.5 2025-02-15 https://www.playfulbrandstrategy.com/en/writings/category/Game+design monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/category/Play 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https://www.playfulbrandstrategy.com/en/writings/tag/science-fiction monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Semiotic+brand+analysis monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Holidays monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Mountain monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Storytelling monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Pricing monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Linguistics monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Ken+Loach monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Thought+experiment monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Serious+games monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Cinema monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Communication monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Human+nature monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Chicago monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Social+media monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Problem+definition monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/immersive+experience monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Ski monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Video+games monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Play monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Asymmetry monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Collaboration monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/APG monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Future monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Strategy monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Event monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Politics monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Roger+Caillois monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Cynicism monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Career monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Power monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Hope monthly 0.5 https://www.playfulbrandstrategy.com/en/writings/tag/Paris monthly 0.5 https://www.playfulbrandstrategy.com/fr/ecrits daily 0.75 2025-09-26 https://www.playfulbrandstrategy.com/fr/ecrits/tests-de-rentre-intgrer-lia-en-enseignement-et-conception-dune-formation-immersive monthly 0.5 2025-09-26 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/4e5f16a2-e331-4eba-b8df-7df96379de56/Vue+de+Montmartre+2025.jpg Écrits - Tests de rentrée : intégrer l'IA en enseignement, et conception d'une formation immersive - Make it stand out Paris sous la grisaille cette semaine, vue de la butte Montmartre. https://www.playfulbrandstrategy.com/fr/ecrits/baignade-en-seine-et-rentree monthly 0.5 2025-09-01 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/8348d7fa-41e2-4b3c-8553-248db66e90ae/Phantasialand+Wintertraum Écrits - Baignade en Seine et préparation de rentrée - Make it stand out Wintertraum à Phantasialand – ça vaut le détour ! https://www.playfulbrandstrategy.com/fr/ecrits/classification-encyclopedique-et-ia-de-pelicans-a-velo monthly 0.5 2025-07-31 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/5bb3db83-5299-452f-b9b1-1110e6a9f8a8/microsoft-just-dropped-a-study-showing-the-40-jobs-most-v0-k07z4r1w8xff1.webp Écrits - Classification encyclopédique et IA de pélicans à vélo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/93758513-afaf-4522-bad4-035466a723ea/Screenshot+2025-07-31+at+14.34.35.png Écrits - Classification encyclopédique et IA de pélicans à vélo - Make it stand out Pélicans à vélo par GPT 4.1 par Simon Willison https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/7f3915d2-38cc-4e74-8f9e-ccdc19412d1d/microsoft-just-dropped-a-study-showing-the-40-jobs-most-v0-khddwq1w8xff1.webp Écrits - Classification encyclopédique et IA de pélicans à vélo - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/audacity-week-challenge-designing-wonder-and-thrills-n2fbc monthly 0.5 2025-07-01 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/aabd35e5-d5d6-4d14-8cd7-5137ed105ad2/PXL_20250701_083622359.jpg Écrits - ISCOM Audacity Week au Jardin d'Acclimatation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/0744ae61-a262-494d-be86-4e5c8079f1d5/PXL_20250701_100836273.jpg Écrits - ISCOM Audacity Week au Jardin d'Acclimatation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/795b4981-b888-49d9-921e-e098d9296add/PXL_20250701_073903822.jpg Écrits - ISCOM Audacity Week au Jardin d'Acclimatation - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/spiritueux-en-chine-et-dans-le-monde monthly 0.5 2025-05-19 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/db91035a-5b1f-4557-8fe5-50755b9d5bf9/Screenshot+2025-05-19+at+11.52.23.png Écrits - Tendances et innovations dans les spiritueux en Chine et dans le monde - Make it stand out Les glaces au Moutai en Chine https://www.playfulbrandstrategy.com/fr/ecrits/journal-de-design-dans-la-peau-dune-marque-leader-mondial monthly 0.5 2025-05-04 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/1746031557239-LQH7YPURD13TIPXBDGRY/March%C3%A9+des+t%C3%A9l%C3%A9phones+mobiles+juin+2007 Écrits - Journal de design : dans la peau d’une marque leader mondial - Make it stand out Marché de la téléphonie mobile - Juin 2007 - James Eagle https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/799d2c9c-34ba-4985-a5f3-801df69bd3ca/March%C3%A9+de+la+t%C3%A9l%C3%A9phonie+mobile+-+Juin+2013+par+James+Eagle Écrits - Journal de design : dans la peau d’une marque leader mondial - Make it stand out Marché de la téléphonie mobile - Juin 2013 par James Eagle https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/a9936383-05c3-4063-be90-b80e7baa3c9f/Publicit%C3%A9+magazine+Nokia+N95+2007 Écrits - Journal de design : dans la peau d’une marque leader mondial - Make it stand out Publicité phare du Nokia N95 en 2007 https://www.playfulbrandstrategy.com/fr/ecrits/strategie-de-marque-et-design-newsletter-fr-01 monthly 0.5 2025-04-18 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/682fb213-c979-4843-a615-04d4c6779eed/board+game+designers+guide.jpg Écrits - Reflexions sur la stratégie de marque et la conception de jeux - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/79e4dca8-7d16-4260-a735-808806e62cb7/Screenshot+2025-04-15+at+16.59.19.png Écrits - Reflexions sur la stratégie de marque et la conception de jeux - Make it stand out La Vache qui Rit et Benny the Bull https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/e3bf3eef-565b-4c8e-a608-a3663e6a29d7/3638954095_0da32f7938_k.jpg Écrits - Reflexions sur la stratégie de marque et la conception de jeux - Make it stand out Image credit: Maxpax https://www.playfulbrandstrategy.com/fr/ecrits/states-of-flow-and-play-46jdb monthly 0.5 2025-02-18 https://www.playfulbrandstrategy.com/fr/ecrits/la-glace-de-chomsky monthly 0.5 2025-02-17 https://www.playfulbrandstrategy.com/fr/ecrits/pub-american-gothic-beziers monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/87d10a75-071e-4ef1-9e73-06696450ede7/ete+2024+beziers+pub.jpg Écrits - Un coup de gueule rapide sur la pub American Gothic à Béziers - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/ambiguite-utopie-depossedes monthly 0.5 2025-02-17 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/66359063-ddea-45d4-8478-41c077baa47d/The+Dispossessd.jpg Écrits - L’ambiguïté et l’utopie en stratégie de marque - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/fallout-qualia monthly 0.5 2025-02-17 https://www.playfulbrandstrategy.com/fr/ecrits/explaining-the-job-of-a-brand-strategist-tntmx monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/1739630976923-PHAIBKPSQBX6YF2T3I7M/explain+job+meme.png Écrits - Expliquer mon travail en stratégie de marque - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/root-asymmetrie monthly 0.5 2025-02-16 https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/22307331-74c3-44f6-b235-750a9282e0c9/root-board-scaled.jpg Écrits - Challenges asymétriques de marques - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/marketing-farine monthly 0.5 2025-02-16 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tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/0cee1b55-eeff-462e-846a-ac279cd8b0da/chatgpt+epices.png Écrits - Marketing de farine et d'épices de cuisine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/45148e0a-15b7-4e35-bebe-712c44a3613e/farine.png Écrits - Marketing de farine et d'épices de cuisine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/929598a4-9b8c-494d-8096-c0e9a2835ea8/King+Arthur+Baking+rebrand+3.png Écrits - Marketing de farine et d'épices de cuisine - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.playfulbrandstrategy.com/fr/ecrits/intro-semio-aup monthly 0.5 2025-02-16 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Effie France 2022 et les liens directs entre créativité, émotion, et efficacité des communications de marque - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/1b9df0a8-9217-4127-945c-5df5bd1ea105/Very+highly+creatively+awarded+campaigns+are+the+most+efficient+of+all+%281996-2014%29 Écrits - Prix Effie France 2022 et les liens directs entre créativité, émotion, et efficacité des communications de marque - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/678a8524d649c20a03c94848/fcf43d24-b640-40cd-8e2a-63533fd75fdf/Emotional+campaigns+are+most+effective+on+almost+all+business+metrics+especially+long-term Écrits - Prix Effie France 2022 et les liens directs entre créativité, émotion, et efficacité des communications de marque - Make it stand out Whatever it is, the way you 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